Welcome to the AIIA NSW
Can Social Networks be a Force for Good?
Hosted by: AIIA NSW
The event will start on: Tuesday, 10 July 2012 6:00 PM
And will end on: Tuesday, 10 July 2012 7:30 PM
Posted by: nsw
Use of social media has sky-rocketed in the last 5 years and the rise of these networks is having an immense impact on people's lives, politics, international affairs and the behavior of global companies. Facebook and Twitter are just two such tools that enable opinions to spread with the speed of wildfire, support or opposition for a policy to be sought, and actions canvassed.
The recent tsunami of Tweets and internet searches surrounding the US Supreme Court’s decision to uphold ‘Obamacare’ in the US is only the most recent demonstration of the relevance of social media in global politics today. By the morning of 4 July, posts on Twitter numbered in excess of 13,000 per minute.
Former foreign minister Kevin Rudd has many thousands of followers on Twitter; more people read his very frequent and timely tweets than the press notices put out by DFAT. The social networks are credited by many for the uprisings in the Middle East – particularly in Tunisia, Libya, Egypt, Yemen and Syria.
So does social media represent a great new push for democracy? Or is it just a distraction and waste of time? Are social media outlets being manipulated by powerful organisations, seeking to change opinions? Or are they becoming central to debate, given what many see as deteriorating standards in parliaments, Canberra included? More worrying is social media being used for undercover campaigns against businesses, or by criminals seeking to steal identities?
To discuss the power, the benefits and the risks associated with the rise and rise of social networks, the Institute is presenting two authorities on the subject at our meeting on Tuesday, July 10 – both have interesting and controversial views.
Greg Daniel AO, is executive chairman and co-founder of SR7 in Sydney. He used to run the advertising group Clemenger before he founded Social Media strategy group SR7. He advises Australian businesses on how to interpret the avalanche of social media data, as well as developing strategies for engaging, enraging and amusing consumers.
Joe Trippi, ex-Presidential campaign manager, is a US political commentator and author of ‘The Revolution Will Not Be Televised’. Heralded on the cover of The New Republic as the man who “reinvented political campaigning”, Joe Trippi is widely recognized as one of America’s leading and most influential political strategists. In 2004, as the National Campaign Manager for Howard Dean’s presidential campaign, Trippi pioneered the use of online technology to organize what became the largest grassroots movement in presidential politics. His model was exploited by the Obama campaign four years later. He regularly advises companies, campaigns and causes the world over.
This will be one of the most interesting sessions at the Glover Cottages this year. Please reserve a seat now.
AIIA Members: $15.00 Senior/student members $10.00
Visitors: $25.00 Student visitors: $15.00